{"id":12446,"date":"2025-10-07T10:59:41","date_gmt":"2025-10-07T10:59:41","guid":{"rendered":"https:\/\/www.brandguide.brandguide.choice.de\/?p=12446"},"modified":"2025-10-07T10:59:41","modified_gmt":"2025-10-07T10:59:41","slug":"how-can-the-digital-transformation-in-car-dealerships-succeed-7","status":"publish","type":"post","link":"https:\/\/brandguide.choice.de\/en\/blog-en\/how-can-the-digital-transformation-in-car-dealerships-succeed-7\/","title":{"rendered":"How can the digital transformation in car dealerships succeed?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12446\" class=\"elementor elementor-12446 elementor-12445\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630b88f e-con-full e-flex e-con e-parent\" data-id=\"630b88f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-490552d e-con-full e-flex e-con e-child\" data-id=\"490552d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52afc7d e-con-full e-flex e-con e-child\" data-id=\"52afc7d\" data-element_type=\"container\" id=\"custom-image-header\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5417560 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5417560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How can the digital transformation in car dealerships succeed?  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8e77c e-flex e-con-boxed e-con e-parent\" data-id=\"5a8e77c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e92d938 e-con-full e-flex e-con e-child\" data-id=\"e92d938\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2f6b0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2e2f6b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>05.06.2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b31e1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"83b31e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW158590905 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158590905 BCX8\">The digital transformation in the automotive trade is in full swing<\/span><span class=\"NormalTextRun SCXW158590905 BCX8\"> &#8211; Alternative drives and technologies, new sales channels and changing customer behavior <\/span><span class=\"NormalTextRun SCXW158590905 BCX8\">require new approaches in established car dealership structures.<\/span><span class=\"NormalTextRun SCXW158590905 BCX8\">  In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future. <\/span><\/span><span class=\"EOP SCXW158590905 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9717b37 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9717b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership&#8217;s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience &#8211; both online and offline. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafc17d elementor-widget elementor-widget-spacer\" data-id=\"eafc17d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can the digital transformation in car dealerships succeed? 05.06.2025 The digital transformation in the automotive trade is in full swing &#8211; Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,1],"tags":[],"class_list":["post-12446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitalization in the car dealership: success factors &amp; approaches<\/title>\n<meta name=\"description\" content=\"Find out how car dealerships are mastering the digital transformation - with modern lead management strategies and efficient customer retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandguide.choice.de\/en\/blog-en\/how-can-the-digital-transformation-in-car-dealerships-succeed-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can the digital transformation in car dealerships succeed?\" \/>\n<meta property=\"og:description\" content=\"Find out how car dealerships are mastering the digital transformation - 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